Response to our letter to artist.

Here is our reply from the artist saying we can use there video.

Mood board number two

Letter to Artist.

Copyright research

Copyright gives the creators of certain kinds of material rights to control ways their material can be used. These rights start as soon as the material is recorded in writing or in any other way. There is no official registration system. The rights cover:

• copying;
• adapting;
• distributing;
• communicating to the public by electronic transmission (including by broadcasting and in an on demand service);
• renting or lending copies to the public; and,
• performing in public

In many cases, the author will also have the right to be identified on their works and to object if their work is distorted or mutilated.

To get round this law we are going to email the producers and the killers to ask if we can use there song to create our video around. We hope to hear back from them if not we take it that we have permission and cannot be sued.

One modern copyright scandal was when Napster was forced to close their doors, after an injunction was filed against them. The lawsuit, which began in 1999, marked the beginning of the public’s awareness of copyright issues on the Web, the shutdown, marked the beginning of the copyright fight.Though Napster itself would be reincarnated many times, including most recently as a legitimate music service that was purchased by Best Buy, its mark as the first widely-known file sharing network, and first such closure, remains with us today.

Several exclusive rights typically attach to the holder of a copyright:

• to produce copies or reproductions of the work and to sell those copies (including, typically, electronic copies)
• to import or export the work
• to create derivative works (works that adapt the original work)
• to perform or display the work publicly
• to sell or assign these rights to others
• to transmit or display by radio or video.

The phrase "exclusive right" means that only the copyright holder is free to exercise those rights, and others are prohibited from using the work without the holder's permission.

Role of the record label
The  record label is a brand and a trademark associated with the marketing of music recordings and music videos. Often, a record label is also a company that manages such brands and trademarks; coordinates the production, manufacture, distribution, marketing, promotion, and enforcement of copyright for sound recordings and music videos; conducts talent scouting and development of new artists ("artists and repertoire" or "A&R"); and maintains contracts with recording artists and their managers. The term "record label" derives from the circular label in the center of a vinyl record which prominently displays the manufacturer's name, along with other information.

Artist research.

The artist we have choosen is The Killers.

The Killers are an American rock band that was formed in 2001, by Brandon Flowers (lead vocals, keyboards) and Dave Keuning (guitar, backing vocals). Mark Stoermer (bass, backing vocals) and Ronnie Vannucci Jr.(drums, percussion) would complete the current line-up of the band in 2002. The band originated in Las Vegas, Nevada. The name The Killers is derived from a logo on the bass drum of a fictitious band portrayed in the music video for the New Order song "Crystal".

The group has released four studio albums, Hot Fuss (2004), Sam's Town (2006), Day & Age (2008) and Battle Born (2012). They have also released one compilation album, Sawdust (2007) and one live album titled Live from the Royal Albert Hall (2009). To date, the band has sold over 6 million albums in the United States, over 5 million albums in the United Kingdom, and a total of 15 million worldwide.

Idea change

After a long debate we have decided to change our idea. This is for a variety of reasons because one our idea is very hard to do and the original place we were going to do it is now closed. Also our idea is very similar to another music video already out there and therefore didnt want to copy anyones material.
Our new idea is Mr Brightside by The killers and it involves to freinds and one has taken the others girlfreind and its about lust and jealousy toward one another.

Questionaire results

 

Here we can see that indie is the most favourable choice for our target audience and therefore this is the genre we will use. We made sure we covered all aspects for genres and therefore gave the fairist results . it was based on 37 questionnaires with mixed genders.
In regards to the gender in which they want in there music videos they said they want mixed gender in there video and we aim to have two boys and one girl.

	Music Genre
RnB	6
Rock	5
Classical	2
Country	2
Pop	6
Metal	3
Heavy metal	2
Punk Rock	1
Indie	10

Mood board

Target audience

Are Target audience is males and females between the ages of 16-25. they have a indie style personality and similar muscians they may listen to include Artic monkeys and the Enemy. They enjoy casual drug use and drinking. fashions include a long tshirts chinos aztec design clothing and for  the girls jeans leather jackets and tshirts. they enjoy socialising with freinds and having a laugh.

Here we can see the typical hair style for our target audience which is refewred to as 'indie' we can see the mop top and skinny jeans with long jackets.

Questionaire to discover our target audience.

Here is our questionaire that we will hand out to find out about our target audience and the type of music video they like so we can cater for most target markets.