Filming part two

We have used a half day today to film a select few shots for our media and we have to have a rough cut in by today. We will put it together and hope to have it uploaded by the end of the week. here are the locations we used today for our filming.
Here is the scene for our iconic opening of the window to represent the Mr Brightside.

 

Filming part one

After our Recce shots me and my partner decided to start filming we have decided on a location with is a urban setting and inside a house. We filmed the two freinds (Me and James) socialising showing our bond of freindship is strong ! We aim to have a rough cut in soon and will be updating our blog with more previews of the shots we have done tomorrow.

Recce shots

 Here is a bay window we intend to use this when the lyrics say open up and a ray of sunshine comes through!

 This is the street we may do it on and have a shot of a lonely boy out in the rain preferably and then a shot with the boy and the girl driving past

 The car that we will use to film some internal shots.

 Another possibility for the street.

Here is the place where we intend to film the boy and girl becoming intimate together for the first time.

Response to our letter to artist.

Here is our reply from the artist saying we can use there video.

Mood board number two

Letter to Artist.

Copyright research

Copyright gives the creators of certain kinds of material rights to control ways their material can be used. These rights start as soon as the material is recorded in writing or in any other way. There is no official registration system. The rights cover:

• copying;
• adapting;
• distributing;
• communicating to the public by electronic transmission (including by broadcasting and in an on demand service);
• renting or lending copies to the public; and,
• performing in public

In many cases, the author will also have the right to be identified on their works and to object if their work is distorted or mutilated.

To get round this law we are going to email the producers and the killers to ask if we can use there song to create our video around. We hope to hear back from them if not we take it that we have permission and cannot be sued.

One modern copyright scandal was when Napster was forced to close their doors, after an injunction was filed against them. The lawsuit, which began in 1999, marked the beginning of the public’s awareness of copyright issues on the Web, the shutdown, marked the beginning of the copyright fight.Though Napster itself would be reincarnated many times, including most recently as a legitimate music service that was purchased by Best Buy, its mark as the first widely-known file sharing network, and first such closure, remains with us today.

Several exclusive rights typically attach to the holder of a copyright:

• to produce copies or reproductions of the work and to sell those copies (including, typically, electronic copies)
• to import or export the work
• to create derivative works (works that adapt the original work)
• to perform or display the work publicly
• to sell or assign these rights to others
• to transmit or display by radio or video.

The phrase "exclusive right" means that only the copyright holder is free to exercise those rights, and others are prohibited from using the work without the holder's permission.

Role of the record label
The  record label is a brand and a trademark associated with the marketing of music recordings and music videos. Often, a record label is also a company that manages such brands and trademarks; coordinates the production, manufacture, distribution, marketing, promotion, and enforcement of copyright for sound recordings and music videos; conducts talent scouting and development of new artists ("artists and repertoire" or "A&R"); and maintains contracts with recording artists and their managers. The term "record label" derives from the circular label in the center of a vinyl record which prominently displays the manufacturer's name, along with other information.

Artist research.

The artist we have choosen is The Killers.

The Killers are an American rock band that was formed in 2001, by Brandon Flowers (lead vocals, keyboards) and Dave Keuning (guitar, backing vocals). Mark Stoermer (bass, backing vocals) and Ronnie Vannucci Jr.(drums, percussion) would complete the current line-up of the band in 2002. The band originated in Las Vegas, Nevada. The name The Killers is derived from a logo on the bass drum of a fictitious band portrayed in the music video for the New Order song "Crystal".

The group has released four studio albums, Hot Fuss (2004), Sam's Town (2006), Day & Age (2008) and Battle Born (2012). They have also released one compilation album, Sawdust (2007) and one live album titled Live from the Royal Albert Hall (2009). To date, the band has sold over 6 million albums in the United States, over 5 million albums in the United Kingdom, and a total of 15 million worldwide.

Idea change

After a long debate we have decided to change our idea. This is for a variety of reasons because one our idea is very hard to do and the original place we were going to do it is now closed. Also our idea is very similar to another music video already out there and therefore didnt want to copy anyones material.
Our new idea is Mr Brightside by The killers and it involves to freinds and one has taken the others girlfreind and its about lust and jealousy toward one another.

Questionaire results

 

Here we can see that indie is the most favourable choice for our target audience and therefore this is the genre we will use. We made sure we covered all aspects for genres and therefore gave the fairist results . it was based on 37 questionnaires with mixed genders.
In regards to the gender in which they want in there music videos they said they want mixed gender in there video and we aim to have two boys and one girl.

	Music Genre
RnB	6
Rock	5
Classical	2
Country	2
Pop	6
Metal	3
Heavy metal	2
Punk Rock	1
Indie	10

Mood board

Target audience

Are Target audience is males and females between the ages of 16-25. they have a indie style personality and similar muscians they may listen to include Artic monkeys and the Enemy. They enjoy casual drug use and drinking. fashions include a long tshirts chinos aztec design clothing and for  the girls jeans leather jackets and tshirts. they enjoy socialising with freinds and having a laugh.

Here we can see the typical hair style for our target audience which is refewred to as 'indie' we can see the mop top and skinny jeans with long jackets.

Questionaire to discover our target audience.

Here is our questionaire that we will hand out to find out about our target audience and the type of music video they like so we can cater for most target markets.

Music video genre research

Music is split into genre and sub genres. All genres have different aspects such as music videos, instruments,lyrics and meaning. For example most RnB songs are about love and sex. Whereas rock/indie is about most matters such as political matters or death. here is a list of every single music genre.

http://en.wikipedia.org/wiki/List_of_styles_of_music:_A-F

Star image in videos

Famous star featuring in there own music  videos attracts all types of audiences and some viewers just watching the video for that person/star to appear.However some not so well known actors dont star in there videos this is because most people dont know who they are. Also another key factor is that sometimes because of the specific genre hiphop and rock most artist sound the same and have to show themselves in the vidoes.
Another factor that determines whether a star is in its video is there gender. Some artist are reffered to as 'sex symbols' and therefore will be in there video.
Here we can see Cheryl almost intiscing her audience to watch her video this shows her confident appearance and selling her video with face.


Here we can see that a drumnbass genred song has no band members in it just one single male mouthing the words this is because with drum and bass genred song its hard to incorporate all band members due to the pace and tempo of the song

Our original idea.

As a group with have collectedly decided to base our video on the Mint Royale 'Blue Song'. We are going along the lines of a bank robbery and have a modern style heist genre. We liked this idea as we could customise it and add in our modernise touch. We wanted to base it also upon the Snathc scene where they rob a bank we like the fast paced action shots and music is played parallel over the video. We also have our own music to go with the song played by a freinds band which also adds a different aspect and be unique to everyone elses video.
The First scene will be the robbers in the car and planning the duration times of the robbery.

Our second idea was to film a day out on the football teraces we were going to use the song kasbian 'club foot ' on a Peterborough united fc away day. Then we cut to a seen of us miming the song.

Our third was a road trip down country roads using stardust and daft punk  'The music sounds better with you'

Music lables and brand research

Sony music entertainment
The company, which evolved into Sony Music, was founded in 1929 as the American Record Corporation (ARC) through the merger of several smaller record companies. In the depths of the Great Depression, the Columbia Phonograph Company (founded in 18880) in the U.S. (including its Okeh Records subsidiary) was acquired by ARC in 1934.
Then ARC was acquired in 1938 by the Columbia Broadcasting System (CBS) (which itself had been formed by the Columbia Phonograph Company, but then sold off). The Columbia Phonograph Company had international subsidiaries and affiliates such as the Columbia Graphophone Company in the United Kingdom, but they were sold off prior to CBS acquiring American Columbia Sony music entertaiment have been massive since the 1990s and have been the majour record label since then Sony renamed the record company Sony Music Entertainment (SME) on January 1, 1991, fulfilling the terms set under the 1988 buyout, which granted only a transitional license to the CBS trademark. The CBS Associated label was renamed Epic Associated. Also on January 1, 1991, to replace the CBS label, Sony reintroduced the Columbia label worldwide.

Warner Music Group (WMG)
Is the third largest business group and family of record labels in the recording industry, making it one of the big four record companies. For three decades the conglomerate was known as WEA, which stood for Warner Bros.-Elektra-Atlantic Records; three major record companies that signed and developed musical acts and, in turn, distributed product for subsidiaries and other record labels.
The current incarnation of the company as Warner Music Group was formed in 2004 when it was spun off and made completely separate from Time Warner as a result Time Warner no longer retains any ownership whatsoever in the Warner Music Group, despite its name. WMG also has a music publishing arm called Warner/Chappell Music, which is one of the world's largest music-publishing companies.
In May 2011, the company announced its sales  to Access Industries Inc. The purchase of the company was completed on July 20, 2011.

Universal Music Group (UMG) is an American multinational music company. It is the largest of the "big four" record companies by its leading market share and its multitude of global operations. Universal Music Group is a wholly owned subsidiary of French media conglomerate Vivendi
Universal Music Group owns a music publisher, Universal Music Publishing Group, which became the world's largest following the 2007 acquisition of BMG Music Publishing.
The UMG corporate headquarters are located in Santa Monica, California, United States

Possible choices for our music video

Here is one choice for our Music video and in our view the most favourable. We have thought about going to London to shoot our video, we intend to film whilst going to a football match and all the days occurances.


This is Stardust- music sounds better with you. We have thought of this upbeat track we can go on a road trip through the country side and filming in Northern Ireland.

 Here is our third choice its Haddaway this is love we have decided to choose this because we wanted songs from different eras we were thinking about a break up clip with girls one side dancing a boys the other and both sets weiry of them hurting each other.

Conventions of a music video part two

Analysis of a video

The video that I am analysing is Simian mobile disco VS Justice - We Are Your Friends. The video belongs to the music genre of Electro / Psychedelic / Alternative. This genre's broad characteristics include DJ sets with crowds and bizarre storylines. The relationship between the lyrics and the visuals creates an idea of irony. For example the lyrics state We Are Your Friends, whilst simultaneously we view an individual experiencing a practical joke as a cat gets thrown at him whilst asleep. The relationship between the visuals and the music allows the cuts to be in time with the beat. There are no solo instrumental sections as the video is all-visual around the concept. The video also changes pace with the music; for example, through the build up there are less cuts and longer shots. This happens during the section 1:00 minute to 1:32 minutes. The use of the extraordinary concept of the video helps to sell this track, as it is recognisable and extravagant. Also the combination of the two artists justice and simian mobile disco combining, will have a considerable effect on the size of the audience. Throughout the video there is no appearance from the actual artists. However the audience can create an image of the artist after having watched the video. As the artists are combined they have not released any previous music videos together. The videos of simian mobile disco are however eccentric and unusual for example "Its The Beat" roughly matches the style of "We Are Your Friends". There are no specific motifs followed on from other videos, as it is just a spontaneous video that is unrelated to any other work done by either Justice or Simian Mobile Disco. Even though I would not say that this brands them as achieving a new image, it can although be categorised with some previous work. As the artist does not appear in the video they cannot have been put on sexual display. Considering the other actors within the video there is also no use of sexual display by male or female individuals. There are no other factors within the video linking to the use of sexual display. This music video is approximately 90% concept based and 10% narrative based. This is because there is no performance and the whole video is shots of foolish tricks performed to recovering individuals.

Conventions of a music video

A Music video is a short film integrating imagery and song, produced to promote a song and the artist. Music videos first came up during the 1980s. Music videos are made to promote a song or album as well as the artist in a appealing and interesting way, in order to make as many sales as possible. Most music videos tell a story or deliver a message, to embrace the audience and grab their attention, making them more interested in the song or album persuading them to buy it. Music videos are a good way for directors and film makers to express their creativity and passion. Music videos use a wide range of techniques and styles in order to promote their video such as animation and time-lapse and many more. Music videos also help the artist become famous as the video not only promotes their song, it also promotes their acting skills within the short video. Music videos are made to promote a song and its artist as well as promoting the director and sometimes products. Products are placed into music videos to help promote them. This is called product placement.
As discussed , the purpose of a music video is to encourage viewers to purchase a copy of the song featured and other products associated with the artist. to this end , the video needs to add something to the experience of hearing the song. though music video can be incredibly varied , there are some conventions that are evident across the genre .   

The purpose of a music video

The purpose of a music video is to sell porducts, the most obvious of which is the song featured in the video. However , other connected products are also marketed by a music video. For example, the album the song is featured on, the film the song is part of the soundtrack for , an upcoming tour by the artist and merchandised like tshirts. However , music videos are an unusual form of marketing as they allow the audience full access to the product they are selling when a music video is shown , the audience is able to hear the song the video is for so they are getting the product that is being promoted. When other products are advertised. Such as a brand of coffee or an item of clothing , the advert suggests the product is desirable but the audience does not get to taste the coffee or where the clothes.

Goodwins theory of a music video - anaylsis

What does the task involve ?

Promo video definition-
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes.Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos date back much further, they came into prominence in the 1980s, when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip" or "film clip".
Music videos use a wide range of styles of film making techniques, including animation, live action filming, documentaries and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation and live action. Many music videos do not interpret images from the song's lyrics, making it less literal than expected. Other music videos may be without a set concept, being merely a filmed version of the song's live performance.




Here is a video of coldplay performing "Yellow" the video is performed on a beach with only one person and the song is about how he has lost someone and by being on his own highlights his lonelyness withouth this person.

Digipaks- Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside.




Website

Brief

A promotion package for the release of an album, to include a music promo video, together with two of the following three option:

• A website homepage for the band
• A cover for its release as part of digipak  (CD/DVD package)

How long should the video be?
The length of the track is te usual convention, but if its a particular long track, they could fade early. Three minutes is the classic pop song