A Music video is a short film integrating imagery and song, produced to promote a song and the artist. Music videos first came up during the 1980s. Music videos are made to promote a song or album as well as the artist in a appealing and interesting way, in order to make as many sales as possible. Most music videos tell a story or deliver a message, to embrace the audience and grab their attention, making them more interested in the song or album persuading them to buy it. Music videos are a good way for directors and film makers to express their creativity and passion. Music videos use a wide range of techniques and styles in order to promote their video such as animation and time-lapse and many more. Music videos also help the artist become famous as the video not only promotes their song, it also promotes their acting skills within the short video. Music videos are made to promote a song and its artist as well as promoting the director and sometimes products. Products are placed into music videos to help promote them. This is called product placement.
As discussed , the purpose of a music video is to encourage viewers to purchase a copy of the song featured and other products associated with the artist. to this end , the video needs to add something to the experience of hearing the song. though music video can be incredibly varied , there are some conventions that are evident across the genre .
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