The purpose of a music video

The purpose of a music video is to sell porducts, the most obvious of which is the song featured in the video. However , other connected products are also marketed by a music video. For example, the album the song is featured on, the film the song is part of the soundtrack for , an upcoming tour by the artist and merchandised like tshirts. However , music videos are an unusual form of marketing as they allow the audience full access to the product they are selling when a music video is shown , the audience is able to hear the song the video is for so they are getting the product that is being promoted. When other products are advertised. Such as a brand of coffee or an item of clothing , the advert suggests the product is desirable but the audience does not get to taste the coffee or where the clothes.